About Us Heartland Wisconsin Corporation is a different kind of lender. Our competitive financing is based on asset-value, rather than just income or cash flow. We consider the value of what you have, not just the value of your credit score. This means that more individuals and business owners who may not qualify for financing with traditional lenders find they do qualify with Heartland Wisconsin. We help even at-risk businesses invest in their growth and success when other loan companies won’t consider them. Heartland Wisconsin Corp. has three distinct divisions, designed with our customers’ specific needs in mind. Each division can work with you directly to resolve your debt and at-risk financial problems.